Could Banning TikTok Hurt Small Businesses?
A new Wall Street Journal poll found that nearly half of US voters support banning the Chinese-owned video app TikTok due to national security risks. While most voters view the app as a national security risk and favor forcing its sale to non-Chinese owners, younger voters and Democrats are far less likely to support a ban than older voters and Republicans. Overall, 46% of respondents support a nationwide ban and 35% oppose it. The poll points to an electorate that is still making up its mind about the risks around the Chinese-owned app. The Biden administration has raised the prospect of a ban if the ownership remains in Chinese hands, but any effort to do so would face legal challenges on First Amendment and other grounds. Most respondents—56%—said the app poses at least some risk, and 52% would favor a sale to US owners. As it relates to small businesses, growing a footprint with a small team and limited funds is quite challenging. TikTok has been a proven medium for small business owners to market their products/services to a vast audience to heighten their company’s visibility. According to the U.S. Chamber of Commerce, small business account for 99.9% of all U.S. businesses. Banning a powerful tool like TikTok can have an adverse effect on small business owners which makes this decision deeply nuanced.
Benefits of TikTok for Small Businesses
It has a large audience reach with 1 billion active monthly users in 141 countries.
Users interact with content on TikTok resulting in a high engagement level.
It provides creative opportunities for businesses to explore different aspects of their brand that are whimsical and entertaining.
Can be a valuable tool for businesses looking to connect with a younger audience and increase their social media presence.